Design for maximum engagement

Just as industrial design is integral to creating hit toys, cool gadgets, comfortable furniture, and streamlined kitchens, media design is now more important than ever as content becomes available on a variety of devices and across multiple platforms, ranging from high-definition television sets, video iPods, and RSS feeds to broadband video advertainment, blogs, IP/TV, and more. Design savvy can make or break consumer adoption of new products and services, lure or repel advertisers, and enable a business to flourish or flounder.

Design for maximum engagement is the name of the game across multiple media platforms, ranging from video-on-demand and satellite radio to search engines, video blogs, and wireless text messaging. But not all media designs are winners...

For more on this, check out Media Design: What It Is, Why It Should Matter To You
by Alissa Walker, January 2006 issue of Media Post...

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